First 'Smart Book' Released to Talk to Your Smartphone-Now What?
As bookstores and the printing industry continue to compete with e-books and e-readers, one publishing company has come up with an alternative strategy by using new media to their advantage. Atria will publish the first print book to be outfitted with a smart chip, one that is read by smartphones and will offer additional information and sales on the device.
Dubbed the ‘smart book,’ Atria is emerging with a concept that continues to gain steam in our society: bar codes and chips are available in a variety of stores, including supermarkets, where consumers can use their mobile devices to scan and download information instantaneously.
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