Google+ has been online for just over a week and, of course, it was only a matter of time before creative agencies started trying to utilize the new social network for their creative campaigns. But how could an agency create a buzz on a site that was invite only? Creative Director Meiran Pachman and Israeli agency pH Creative found a way. They launched their campaign on June 29, just one day after Google+ hit the Web.
pH Creative discovered a loophole in the Google+ invitation process. They figured out that you could invite as many people as you wanted by simply tagging them in a picture. Since everyone was champing at the bit for invitations, pH Creative used this knowledge to offer invitations to everyone in the marketing industry. The invitation, translated from Hebrew, read “pH Creative is happy to hook you up and give you this invitation to the hottest thing on the web, Google+!” They invited people who contacted them via Gmail by tagging them in the invitation image. As you can see from the case study video below, their email inbox filled up pretty quickly with requests.
Kudos to pH Creative! Not only will all of the marketers that got invites via the Israeli agency remember pH Creative forever, but they go down in history as the first agency to launch a creative campaign in Google+.
What’s your take on the pH Creative Google+ invite campaign? Do you expect that we’ll be seeing a lot of marketing campaigns hitting Google+ as the service becomes more popular? Please share your thoughts with us in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.