Firemint's Acquisition Price Was Less Than $25 Million, EA Says

Australian developer Firemint was acquired for less than $25 million by Electronic Arts, according to the company’s earnings call today. The news came out yesterday, but the amount wasn’t disclosed. EA chief executive John Riccitiello shared a few more details today.

EA said the acquisition price was around four times Firemint’s earnings before interest, taxes, depreciation and amortization. Firemint had sold 4.5 million copies of Flight Control and 2 million copies of Real Racing.

“We just picked up a company we feel great about with Firemint and we did so at a vastly lower price than has been reported publicly,” Riccitiello said.

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