Facebook Adds ‘Find Apps’ to Flagship Mobile Apps

Facebook added a “Find Apps” option to its flagship mobile applications, which displays 25 ads for apps and games, Josh Constine of TechCrunch reported.

FindApps650Facebook added a “Find Apps” option to its flagship mobile applications, which displays 25 ads for apps and games, Josh Constine of TechCrunch reported.

According to Constine, each ad features a cover photo, an app icon, a description of the app, the app’s rating and an install button.

Facebook told Constine the ads that appear when each user clicks on Find Apps are targeted to those users, adding that developers advertising their apps are paying the same rates by cost per click, cost per install and optimized cost per thousand impressions as they would for News Feed ads.

Readers: Has the Find Apps option been rolled out to your apps yet? What are your initial impressions?

FindAppsResults