Online food community Foodbuzz was gobbled up by Web publisher Federated Media Publishing, giving the latter access to content from more than 4,400 independent food bloggers and the former’s bloggers the potential to reach more than 14 million unique users, Federated announced on its blog.
paidContent also pointed out that current Federated chief operating officer Deanna Brown had been president of the interactive division at Scripps Networks, parent of Food Network.
We’re excited to share news of FM’s acquisition of Foodbuzz, a leading online food community that is the fastest-growing in its space. The combination will make it easier for brands to surround one of the Web’s most popular topics.
Exclusive relationships with more than 4,400 independent food bloggers allow Foodbuzz to reach more than 14 million unique users per month. Combined with FM’s premier food sites, including Serious Eats and Bakerella, the new offering gives marketers increased opportunities to engage with audiences sharing recipes and recommendations.
FM’s purchase of Foodbuzz comes on the heels of three other significant transactions: the acquisition of BigTent, the leading community platform for local groups, especially groups of parents; the acquisition of semantic-search technology from TextDigger; and a partnership with the Clever Girls Collective to reach audiences on more than 1,000 top-quality lifestyle blogs.