Brands used health as a draw for users to Like their Pages and purchase their products this week in our featured Facebook campaigns. Subway asked users to commit to a healthy lifestyle for a chance to win cash; NBC and Bravo also tried to bring users into a healthier lifestyle. Free Samsung television products, free concerts, the creation of an alter ego and some inside scoop about an upcoming fight match round out our featured campaigns.
We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.
Subway’s Commit to Fit Sweepstakes
Goal: Page Growth, Engagement, Product Purchase
Core Mechanic: A sweepstakes on the landing tab allows users to make a commitment to be healthy for a chance to win $25,000, a Subway gift card or Champs Sports gift card.
Method: Users select what type of healthy commitment they want to make, enter their address and email, then have the chance to invite friends to enter.
Impact: In a week the Page grew from 6.6 million to 7.5 million Likes. A successful campaign with more than 1 million new Likes.
Samsung Television’s Like It, Reveal It, Win It Contest
Goal: Page Growth, Network Exposure, Product Purchase, Engagement
Core Mechanic: A weekly product giveaway that incentivizes users to invite their friends to participate and to check in on the Page regularly.
Method: The Like-gated contest from Ignite Social Media asks users to unlock a certain amount of pixels each week to reveal a photo of the Samsung Television prize for the week. Users can win instant prizes, or a grand prize.
Impact: Users enter by unlocking a pixel, thus, the more pixels unlocked the easier it is to see the prize, creating an incentive for users to share with friends. Ignite Social Media tells us that the Page has grown 12,000 new fans to 64,300 Likes in just about a two week run.
How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of dozens of Featured Campaigns by top-performing brands and businesses on Facebook.