FanCake for iOS Lets You Play for Prizes As You Watch the MLB All-Star Game

Nothing beats a live sporting event for collecting swag from your favorite team. If you sit close enough to the field, you might catch a t-shirt, or if you're lucky, a stray ball. FanCake, a live social game built around watching sports, recently created a rewards system to make it worth your while to stay home instead. While the top hitters of Major League Baseball compete for the most home runs at the 2012 State Farm Home Run Derby and All-Star Game on July 9 and 10, baseball fans can win prizes for using FanCake.

Nothing beats a live sporting event for collecting swag from your favorite team. If you sit close enough to the field, you might catch a t-shirt, or if you’re lucky, a stray ball. FanCake, a live social game built around watching sports, recently created a rewards system to make it worth your while to stay home instead. While the top hitters of Major League Baseball compete for the most home runs at the 2012 State Farm Home Run Derby and All-Star Game on July 9 and 10, baseball fans can win prizes for using FanCake.

To play, check into the game you want to follow and invite your friends. While you’re watching the real game on TV, you can use FanCake on your iPhone, iPad, or iPod Touch to discuss what’s happening with your Facebook friends and other viewers.

Watch for medals and trophies floating across your screen during the game’s big moments, as these could lead to extra points. For the Derby, look for milestones like three consecutive home runs.  Later, at the All-Star Game on July 10, watch out for FanCake’s Midsummer Classic trophy. The trophies can be stored in a virtual trophy case within the app. There are also polls where you can make predictions, like how many home runs a batter will hit on a given plate appearance.

The more you participate, the more points you get. You can redeem your points for rewards like game tickets and sports merchandise, which come in the form of gift cards and online coupon codes. FanCake’s rewards partners include Fanatics.com, Kiip, ScoreBig, Total Hockey, and Oracle Arena & O.co Coliseum in Oakland, which is managed by SMG.

Sports apps like FanCake draw inspiration from television viewers who already use their mobile devices to chat during sporting events. A FanCake representative told us that the app’s iPhone daily active users are spending an average of one hour, 13 minutes on FanCake per use, while the iPad users are spending an average of one hour, 17 minutes each time. Sports fans have spent 21,148 hours on FanCake to date.

“The FanCake Rewards Program takes the passive act of watching a game and adds some real interactivity with the added bonus of tangible rewards for participation,” said Carlos Diaz, CEO of FanCake’s parent company, Kwarter, in a statement. “Sports fans can now get perks normally reserved for those at the stadium right from their phone, wherever they’re watching the game. It doesn’t get much better than that.”