When you’re first starting out and trying to build your network on Twitter, seeing new people following you is both rewarding and exciting.
Keep doing the right things and those follower numbers will continue to rise. Pretty soon you’ve got hundreds, and maybe even thousands of people reading your tweets. But are they really? How many of your followers are real, and how many are bots? Or spammers? Or long-abandoned accounts?
Or, even worse… internet marketers?
Fear not, as help is at hand, courtesy of FakeFollowers, a neat little app from Social Bakers. Simply type in your username and authorise the app on your Twitter profile, and FakeFollowers will quickly let you know how many of your followers are good, how many are inactive and how many are what it calls “fake or empty”, which is defined as profiles where:
- The Following / Followers ratio is less than 50 Following / 1 Follower
- They repeat spam phrases like “diet,” “make money,” and “work from home”
- Tweets are repeated more than three times
- More than 90% of the account´s tweets are retweets
- More than 90% of tweets are links and the profile has a following: followers ratio of 7 : 1 or more. This means, for example, that the profile is following 7 others while only being followed by 1.
- The account has never tweeted
Your results are delivered as a percentage, and a fake/empty score of less than 10 percent means your followers are almost completely legitimate.
Here, for example, are @alltwtr’s stats.
Once you’ve authorised your account you can analyse any other Twitter profile of your choice.
Like other apps of this type, this isn’t hard and fast science – Social Bakers themselves admit that an account that doesn’t tweet isn’t necessarily indicative of a fake follower – but this is a useful metric if you’re using Twitter to build something of value and want to make sure you’re attracting high-quality eyeballs.
Now, getting those folks to actually read your tweets and click on your links will require a little more work on your part.