Facebook has revealed that more than 100 million consumers worldwide are using its mobile app for feature phones. Indeed, the flip-phone is alive and well, and international marketers in particular should probably keep that in mind.
The Menlo Park, Calif.-based digital giant launched its Facebook for Every Phone app two years ago, letting the non-smartphone crowd check in on friends' baby photos, quirky status updates and food porn. The native app runs on some 3,000 feature phone models, while including similar messaging and photo-uploading capabilities that smartphone users have grown accustomed to.
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