Facebook's Deal With Omniture Could Lure More Big Companies to Its Performance Ads
Although a range of companies provide analytics services for Facebook Pages and applications, and a handful offer automated purchasing of Facebook’s performance advertisement inventory, Facebook is now officially partnering with a big player in both areas: Omniture.
The Adobe-owned company provides online advertising optimization services for large advertisers, helping them figure out crucial information like which keywords for a product appeal to Google users. Customers can fine-tune many aspects of these ads, and buy them in bulk.
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