Zynga Seeks Gambling Partners Outside Of Facebook

Partnering with gambling concerns could help Zynga more quickly diversify its revenues beyond Facebook, which doesn't allow cash wagering.

Zynga’s seeking out gambling-related partners.

While Facebook abounds with casino games, including Zynga titles, the social network’s rules don’t permit gambling for cash.

Thus any partnership with gambling companies would take Zynga much further along in its bid to diversify revenue streams beyond reliance on Facebook.

Whether thee partnerships involve deals with online casinos, brick-and-mortar betting establishments or both, gambling has the potential to bring in more money than anything involving Facebook Credits does.

The question remains whether Zynga’s ongoing diversification efforts might pressure Facebook to make Credits more profitable for developers, who currently have to share 30 percent of revenues from the digital coinage.

AllThingsD broke the news of Zynga looking for gambling partnerships, including the following statement from the developer:

We build games and experiences that our players want and love. Zynga Poker is the world’s largest online poker game with more than 7 million people playing every day and over 30 million each month.

We know from listening to our players that there’s an interest in the real money gambling market. We’re in active conversations with potential partners to better understand and explore this new opportunity.

Of course, cash wagering presents a whole array of regulatory hurdles, but by working with a partner already in the gambling space instead of starting from scratch, Zynga might be able to move more quickly.

And Zynga would still be able to leverage its strong presence on Facebook to drum up business for gambling elsewhere online: The social network adjusted its advertising rules over the past year to allow ads for money-betting concerns.

Readers, what sort of gambling applications do you expect to see in Zynga’s future?

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