Facebook A/B Testing Ways to Improve Application Discoverability in New Design
Last month, Inside Facebook wrote that developers are still clamoring for improved application discovery in the new design, particularly in the Applications menu. Tonight, Facebook told us that it is currently running several A/B tests designed to improve the “discoverability and the usage of bookmarks.”
While Facebook didn’t say exactly what design improvements it is testing, it did say some ideas are minor tweaks while others are more “radical.” Developers will be very interested to see how Facebook improves application discoverability, as many have reported significant decreases in retention due to problematic application navigation in the current version of the site.
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