Facebook Turns On Instant Notification Popup Alerts

In an effort to make interaction on Facebook more real-time no matter where users are on the site, Facebook today turned on a new feature called “immediate notifications.” Now, when users receive a notification from Facebook or any Facebook application, a small popup window will appear in the bottom right hand corner of the screen.

The feature means applications should get higher click-through rates across the board. However, the new popups should be the biggest boon for developers of multiplayer Facebook games, especially turn-based games. Now, players will get notified much more prominently that action is required of them to continue the game.

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However, no action is necessarily required by the recipient with the new popup notifications. If the recipient does nothing, the popup window will go away in a few seconds. Users will also be able to hide notifications of this type/application as usual.

In general, it’s another step from Facebook and the Facebook Platform team to make Facebook a more synchronous experience. A couple of months ago, Facebook released a new Chat invitation API giving applications a new Chat-based viral channel. Those implementations are performing well so far.