Facebook Troll Poses as Target Customer Service, Responds to Gender-Neutral Labeling Complaints

If you still think brands on Facebook don’t need to monitor post and comments on their pages, a recent trolling attack on Target may cause you to change your thinking.

If you still think brands on Facebook don’t need to monitor post and comments on their pages, a recent trolling attack on Target may cause you to change your thinking.

FB Newswire reported that Facebook user Mike Melgaard, described as a self-styled troll, created the screen names Ask ForHelp and Target Customer Service, using the retail giant’s logo as an avatar, and responded to comments on the Target page about the company’s recent decision to scrap gender-specific labeling.

How did he respond? As you can see from the screenshots below, selected from an album posted by Melgaard, the mantra, “The customer is always right,” did not exactly apply here.

Observant Facebook users would easily spot the red flags indicating that the responses from the Ask ForHelp and Target Customer Service accounts were not from Target itself.

However, if all Facebook users were observant, would you still see shared posts promising free electronics, vacations, gift cards, etc. in your News Feeds?

Readers: Have you (or a page you work on) ever been trolled on Facebook?

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Image of troll courtesy of Shutterstock.