Yesterday I noticed something new show up in my feed for the first time: a story published within one of the groups I am a member of.
While it may not be new, it was the first time I had seen it within my own feed, which got me wondering whether or not Facebook is increasing the weight of group stories in an effort to increase engagement. Based on anecdotal evidence, groups hasn’t been the wild success that the social network was hoping for. Among my own friends, the vast majority claim that they’ve never interacted with the feature.
Many were added to one or two groups, but haven’t done much with them. When the feature first became available I started setting up groups for a number of my circles of friends, although people outside of the technology industry haven’t participated much. Personally, the two most active groups for me are “DC Tech,” a group set up for entrepreneurs and technology enthusiasts in D.C., and “Tech Leaders and Influencers,” a group first started by Robert Scoble.
While I’ve seen a couple other active groups, the total number of active groups as a percentage of all the groups I’m a member of is far below 50 percent. What sort of activity levels have you seen within your own Facebook groups? Do group stories show up within your news feed?