Facebook and the Poynter Institute Teamed Up on the Facebook for Journalists Certificate

The three courses focus on making it easier for journalists to incorporate Facebook and Instagram into their work

Facebook and the Poynter Institute teamed up to create three-course curriculum the Facebook for Journalists Certificate.

The three courses focus on making it easier for journalists to incorporate Facebook and Instagram into their work, including newsgathering, storytelling and engaging with followers, and they include product knowledge from the social network, case studies, and tips from Facebook with journalistic guidance from Poynter.

Journalists who pass Poynter’s written assessment will receive a certificate of completion, recognized by both Facebook and Poynter, from the social network’s Facebook Blueprint e-learning initiative.

Jennifer Jenkins and Áine Kerr, who work on journalism partnerships for Facebook, said in a Facebook Media blog post:

We also welcome feedback on the certificate curriculum. Journalists who complete these courses are encouraged to join Facebook’s News Media & Publishing group, where they can suggest new courses, ask questions about Facebook products, connect with colleagues in the industry, share best practices and hear about case studies and product updates.

And Poynter Institute vice president Kelly McBride added:

You can’t do journalism these days without Facebook. It’s a privilege to team up on this definitive guide for journalists. The information contained in these courses is fundamental to reporting and distributing the news.