Facebook platform news: Socialbakers launches new website, SHIFT platform integrates Simply Measured

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Facebook Marketing Partner Socialbakers launched recently their new identity and a clean new website. Additionally, Facebook Marketing Partner SHIFT announced that their platform has integrated technology from Simply Measured.

Socialbakers CEO Jan Rezab talked about the redesign of his company’s website and what it means going forward:

Today is a big day for Socialbakers, our team and clients from all over the world. For more than five years, we’ve tried to be a step ahead of the the social insights game. We count half of the global Fortune 500 as clients, provide a best-in-class social marketing suite, and let more people see more social data for free than any other source.

What we’ve done is more than just a redesign – we have re-thought our whole approach to what our website can and should be for our audience. That starts with our most popular offerings – free stats on Facebook, Twitter, YouTube, LinkedIn, Instagram, and Google+. We track more social profiles than anyone else, and turn that data into insights that marketers and researchers can use for any number of things.

SHIFT has also made news recently, as the company is integrating Simply Measured technology into its platform.

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SHIFT, known as a Facebook Strategic Preferred Marketing Developer and an Atlas partner, blogged about the Simply Measured integration:

SHIFT already helps brands and agencies connect social data, advertising and marketing teams on one platform. By partnering with Simply Measured, clients will now be able to gain deeper insights into their paid, owned, and earned social performance directly from within the SHIFT workflow. The combination of workflow and campaign execution technology paired with leading social analytics means a more powerful set of solutions for marketers.

Go From Insight To Action
The ability to quickly and easily act on data is crucial for the success of social campaigns. Through the Simply Measured integration, insights around paid, owned, and earned media are available with just a single click on the SHIFT platform. One more click will bring up your social ad account, still within SHIFT, where you can seamlessly create or optimize campaigns. Access to all of your data and the ability to take action from one platform results in more effective campaign performance.