Facebook recently announced mobile engagement ads, video app install ads and the ability to bid on ads using cost per action. Facebook Preferred Marketing Developer Adquant (formerly Adotomi) is staying right with the social network, announcing support for these new ad units.
Adquant updated their mobile advertising offerings to make sure clients have all they need to succeed with these new advertising options. The new ad units debuted by Facebook allow developers to showcase their app through a video, as well as prompt users who already have the app downloaded to return.
Adquant CEO Joe McCormack announced this update in a press release:
We originally built Adquant to serve our internal needs as a game and mobile advertising agency. We know how important these improvements are to our customers, which is why we worked around the clock to support them as quickly as possible.