Facebook formally announced a couple of advertising developments that most of the media has already covered: premium ad placement and offers.
Like the social network’s communications team summarized these announcements:
Premium ads and sponsored stories on Facebook can now appear in two new places: on the Facebook log-out page and mobile news feed.
Sponsored stories for mobile news feed increase the visibility of stories related to a business or organization to help pages share their fans’ activities.
Offers are a free and easy way for businesses to share special discounts and promotions to their community through Facebook. Offers let a business share a discount or promotion directly from a Facebook page.