Good evening, earthlings. Thank you for logging on to Planet Facebook, where you can read posts from your friends, chat with them, watch recorded video, stare aimlessly at live video and now, starting today, order up a facial, dinner and a movie without changing digital orbits.
Seriously, the online platform, which has 1.7 billion users, just announced such ecommerce utilities while partnering with the likes of Ticketmaster, Fandango, Eventbrite, HomeAdvisor, MyTime and Delivery.com to facilitate such features. When it comes to movie tickets, a user can store them as QR codes in his or her Facebook account. A scheduled visit to a salon can be saved in the events section of the Facebook mobile app.
Facebook is also letting transactions flow directly through a company's page, and such businesses don't have to pay for these new capabilities. The social giant appears to be more interested in the data, which can help it close the purchase path between online viewing and offline sales—an important initiative for the company as it battles rival Google in this arena, like the U.S. and U.S.S.R. aiming for the moon 50 years ago.
There's also new service applications afoot. The company further explained in a blog post this morning: "When you write a Facebook post looking for advice on local places or services, you'll have the option to turn on Recommendations for that post. If you turn on the feature, your friends can comment on your post with suggestions, and you'll see all of them mapped out and saved in one place. You can also go to your Recommendations bookmark on Facebook to ask a new question or help your friends."