Facebook Now Has 1 Million Advertisers
Ads make up 85% of company's total revenue
Facebook now has 1 million companies and brands advertising on its platform, according to Reuters. This figure represents active advertisers, meaning those who have advertised on the site in the past 28 days.
A vast majority of these are small business owners who often grow their local base via individual accounts and pages before becoming advertisers. The number of small businesses with Facebook pages is around 16 million.
A base of 1 million advertisers means Facebook is able to specifically target ads to users who helpfully provide their location.
"Once [Facebook] launched new ad products targeted to small businesses in the middle of last year, they were able to significantly accelerate their revenue growth," Brian Wieser, an analyst with Pivotal Research Group, wrote in a note to clients.
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