Another big announcement from Manifest: a new automated ad platform for Google and Facebook, with ads API integration on Pinterest coming soon. Manifest works with retailers such as Neiman Marcus, Gilt and Choxi by promoting their catalogs via search and social.
The automated at platform is focused on helping people discover new products, rather than urging them to purchase products in which they had expressed interest.
Bob Buch, Manifest’s CEO, explained the new platform in a press release:
Unlike retargeting companies, we are helping retailers grow sales by exposing their customers to new products. Retargeting makes sense when a customer is already on the website, but what retailers really want is growth and incremental sales. They have so much gold hidden in their catalogs – we give them a scalable way to realize the full potential of that asset.
The press release went on to show how the ad platform work:
Manifest combines a retailer’s product feed with its proprietary Matching Engine to automatically identify which products will fare best among specific groups of customers. The Manifest platform is constantly performing thousands of micro-tests to verify viability of each product, and automatically scales the best performing product ads across all channels.
So far, retailers on the first-generation Manifest platform, which focused on Facebook and was managed-service only, have optimized more than 14 million products in 4 billion ads to generate more than $70 million in ROI-positive revenue.