As of this February 28, Facebook will limit developers using the social network’s platform to only work with approved advertisers that have signed a list of terms — in other words, applications won’t make any money unless they follow the site’s rules.
These terms consist of 12 numbered items most recently revised at the end of 2010. Among other key points on this list, Facebook prohibits advertisers from obtaining, using or sharing data that the social network gives to developers. And vice versa. Of course, the verbiage describing these limitations makes them sound much more complex. And information here refers to stuff contained in users’ profiles and identities.
The rules also require ad providers to disclose to consumers the basis for targeting advertisements, offer users the ability to complain about specific promotions, and also respond immediately to any requests from Facebook.
Facebook also prohibits advertisers from in any way associating with developers or applications that have been banned from the site already. Violating any of the terms on the list will get an ad provider banned from the site.
What at first sounds like a technical change is actually much bigger, the final turning of the screws on consumer privacy protection: Either comply with the site’s policies or make no money from anything on Facebook.
Readers, what do you think of Facebook limiting developers to working only with approved advertisers?