Facebook likes serve a lot of purposes in the advertising and marketing communities, and now, adding facial hair to a billboard can be added to the list.
Social media and online marketing agency Simply Zesty provided the details of this hairy campaign, in which a billboard for Bronx Shoes in Cape Town, South Africa, sees its subject gain one strand of facial hair for each like on the social network.
Bronx Shoes is also holding a contest in which Facebook users who invite the most friends to the page are entered to win what else but footwear. The application keeps a running tally of how much growth — in terms of friends’ likes and facial hair — users have added.
Readers: Does this campaign make you want to scratch your chin?