Don't Enlist In Facebook Application Called Like Wars
The debate continues over how important likes on Facebook brand pages are for marketing, but we find it hard to ascribe any importance whatsoever to a new application called Like Wars.
The debate continues over how important likes on Facebook brand pages are for marketing, but we find it hard to ascribe any importance whatsoever to a new application called Like Wars.
Like Wars seems to be using likes for content posted by Facebook users (not brand pages) to compile its list of “The Kings of Facebook.”
We say “seems” because neither the app’s Facebook page, nor the app itself, offers any information on how it operates.
But since Facebook users can’t like other Facebook users’ pages, it must be likes collected for status updates, posted content, comments, etc.
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