Facebook has been focusing on video pretty heavily lately, and it shows again in Facebook Creative Labs’ latest app — Riff, for both iOS and Android.
Through Riff, users can create videos and collaborate with friends to add on.
Product Manager Josh Miller elaborated in a blog post:
Anyone can start by creating a video. All you have to do is give it a topic, like #AprilFools, then your friends can view it and choose to add their own clips on that topic. Once a friend adds a clip to your video, your friend’s friends will also be shown the video in Riff and will be able to add to it. The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends that you can share to Facebook, or anywhere on the internet, at any time.