Holiday Shopping Goes Even More Mobile (Infographic)

“Ho ho ho” may as well have been replaced by “mobile mobile mobile,” as Facebook IQ found that six out of 10 holiday shoppers plan to do more mobile shopping this year than last.

“Ho ho ho” may as well have been replaced by “mobile mobile mobile,” as Facebook IQ found that six out of 10 holiday shoppers plan to do more mobile shopping this year than last.

Facebook IQ also found that millennials, moms and multicultural shoppers drove 81 percent of mobile transactions in the U.S. during the 2014 holiday shopping season.

Readers: How large of a role did mobile play in your holiday shopping this season?

FacebookIQMCommerceInfographic