Facebook IPO Word-of-Mouth Win for Twitter

Sentiment mostly positive for Zuck and company

You may have heard that Facebook had its IPO last week. Of course you did—because Facebook notched 329,565 mentions online last Friday when the company went public, according to an analysis for Adweek done by social media analysis firm NetBase. While the IPO was a win for Facebook—at least in terms of word-of-mouth, if not stock performance—it was also a coup for Twitter.

Of the 5,200,587 mentions Facebook received between May 1 and 21, 45 percent came from Twitter, and 36 percent from Facebook.

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