The social network also played a key role in the #FillTheSeats crowdfunding campaign, launched by Greg Nugent, director of marketing for the 2012 Summer Olympic Games in London, and U.S. Paralympians Hannah McFadden and Tatyana McFadden, with a post by the latter tallying nearly 1,000 shares and some 12,000 likes. The campaign raised more than $200,000.
As for Instagram, a custom photo booth “right in the heart of the Paralympic Village” and a Facebook Live Station will allow athletes to share content to their Instagram and Facebook accounts using the #proudparalympian hashtag.
The dining hall and some of the Games’ venues will feature Instawalls with those photos, and photos and GIFs will also be featured on the Proud Paralympian Facebook page and on the main Instagram account.
International Paralympic Committee director of communications Craig Spence said in an email to SocialTimes:
Our focus on Facebook and Instagram is very much about multimedia content and bringing fans closer to the action. The Paralympic community on Facebook and Instagram is really engaged and committed to promoting equality and spreading the Paralympic message of inclusion.
Readers: Will you follow the 2016 Paralympic Games via Facebook and Instagram?