Facebook gives page owners new option to reach friends of fans with 'Promote' button
Facebook has introduced new audience options through the ‘Promote’ button on page posts so that pages can now indicate whether they want to reach just existing fans or both fans and their friends.
Previously, page owners who clicked “Promote” would see a message saying, “Get more people who Like your page to see this post.” If page owners dug into the Help Center, they would learn that Promoted Posts would also be seen by a larger percentage of the friends of people who interact with the post.
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