Facebook 'Acqu-Hires' Eye Tracking Firm GazeHawk

Facebook's run of acquiring tech firms' intellectual property and hiring their management teams in the run-up to going public continues with eye-tracking company GazeHawk.

Facebook’s run of acquiring tech firms’ intellectual property and hiring their management teams in the run-up to going public continues with eye-tracking company GazeHawk.

Unlike competitors in the eye-tracking sector, GazeHawk’s technology does not require separate hardware, working via users’ webcams.

The GazeHawk product and technology will remain independent from Facebook, and its management team will join the social network.

Co-Founders Brian Krausz and Joe Gershenson wrote in a post on the GazeHawk homepage:

When we founded GazeHawk, we chose to attack a truly difficult computer vision challenge. Our team took a problem that many thought to be impossible — using ordinary webcams to determine where volunteers were looking on their computer screens — and turned it into a powerful product with real potential. While we’re still excited about the future of this technology, the time has come for us to move in a different direction.

While working on GazeHawk, we attracted the attention of the Facebook team, who were impressed with our ability to build out a powerful technology and platform. Likewise, we were impressed by the compelling story going on at Facebook today. As a result, we’re happy to announce that we will be joining the Facebook team. There’s a great culture at Facebook, focusing on fast, bold, innovative solutions, and we’re looking forward to being a part of it. We’ll be working on projects unrelated to GazeHawk, most likely on product and back-end engineering.

GazeHawk’s product and technology are not part of the acquisition and will remain completely independent of Facebook. GazeHawk has developed a best-of-class technology that does not exist anywhere else, and is committed to seeing it continue to provide benefits to others. The team welcomes suggestions and thoughts on potential options at team@gazehawk.com.