Facebook Game Promotes Simplehuman Soap Launch
Hello Design created a Facebook game called Made For Each Other to promote the launch of a soap.
Buying soap is all fun and games? That’s the angle Simplehuman is going for with its new Made For Each Other Facebook game linked to the launch of a collection of four new soap-and-sensor-pumps.
To promote the soap-pump products, Hello Design created Made For Each Other a digital version of the classic card-matching game, memory.
Players are timed as they uncover pairs; those who find all the pairs the fastest are spotlighted on a leaderboard showing which products from Simplehuman they are eligible to win at that time.
If other players beat the score, however, they can be bounced from the board, which Hello Design Chief Executive Officer David Lai said he hopes “generates excitement and encourages users to play multiple times.”
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