Facebook has updated the look and functionality of its event ads, eliminating RSVP options with a single “join” button followed by a new ability to invite friends directly from the ad.
Previously, event ads included an RSVP button that presented “attending,” “maybe attending” or “not attending” as options after users clicked on it. The elimination of extra clicks and decisions is likely to improve performance for event ads. However, the new blue event icon seems less noticeable than the old one, which was a little larger and included the color red.
The following shows the flow of the new event ad unit. After clicking “join,” the button changes to “invite friends.”
Facebook’s self-serve ad dashboard has not been updated to reflect the change. The ad preview for event ads still shows the old icon and RSVP call to action.
The social network redesigned its event pages and changed RSVP to “join” in November. It makes sense for ads to also reflect this wording, but it’s unclear why the icon in ads would be different than it appears elsewhere on the site.