This contradicts what many engagement theorists have suggested: Asking questions in a Facebook post garners 23 percent fewer responses from fans than posts that don’t ask anything.
So concludes Momentus Media after analyzing over 10,ooo status updates — 2,608 of them included a question mark, while 8,329 did not.
While questions didn’t get as much traction, asking people to like a status update — without using a question mark — remains the most effective way to engage fans.
And even if you don’t specifically ask fans to like something, that’s the likeliest form of engagement you’ll get on a status update, even if you pose a question or request that they comment on a post.
However, if you really want comments, specifically asking people to comment is more effective than posing a question or making a statement. We wonder whether overtly requesting either a comment is something best done in moderation — perhaps you, dear readers, can chime in on that.
While we’re at it, readers, please share with us in the comments section whether you think the findings from Momentus resonate with your own experience on Facebook.