DON'T ASK: Questions On Facebook Aren't So Engaging
Asking questions in a Facebook post garners 23 percent fewer responses from fans than posts that don't ask anything.
This contradicts what many engagement theorists have suggested: Asking questions in a Facebook post garners 23 percent fewer responses from fans than posts that don’t ask anything.
So concludes Momentus Media after analyzing over 10,ooo status updates — 2,608 of them included a question mark, while 8,329 did not.
While questions didn’t get as much traction, asking people to like a status update — without using a question mark — remains the most effective way to engage fans.
And even if you don’t specifically ask fans to like something, that’s the likeliest form of engagement you’ll get on a status update, even if you pose a question or request that they comment on a post.
However,
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