U.S. Presidential Candidates Raise Money On Facebook

Here's a look at how Facebook is helping raise money for the 2012 campaigns of President Barack Obama and Republican challengers Newt Gingrich and Mitt Romney.

One of the most critical yet disliked parts of any politician’s job is raising money, however, political campaigns are making the task a little easier using some nifty integration tools in Facebook.

In 2008, President Barack Obama’s campaign turned to the web to establish online call centers that encouraged supporters to raise campaign cash from the comfort of their own home.

Facebook is now a primary vehicle for not just sharing political information with friends, but also influencing friends’ views of politics.

Presidential campaigns are leveraging the power of the social networking platform to encourage supporters to raise money — and help their friends do the same.

Here’s a snapshot of three 2012 presidential contenders, and how each campaign is using Facebook to seek more dollars.

Newt Gingrich

Fans of the newly crownedfrontrunner in the GOP race can use the campaign’s Facebook phone call application to see which of their Facebook friends made calls and how many calls they’ve made.

That type of data sharing is a great way to help calls stay motivated and encourage friendly competition among supporters.

Mitt Romney

Supporters of the former Massachusetts governor can use Facebook to login to an online volunteer center, which includes a phone bank. He also sells campaign souvenirs on his page.

Romney has the most Facebook fans of anyone in the Republican presidential race, with more than 1.2 million fans

Barack Obama

The candidate who broke all fundraising records in 2008 by using web and social media apps is back in 2012, introducing new ways to employ current technologies to raise cash.

Supporters of Obama can use the Facebook page to log in to an online volunteer center that includes a phone bank.

It will be interesting to see how much money each candidate will raise on Facebook in the 2012 elections. Campaigns can offer the apps on Facebook, but it’s the committed and passionate supporters that will likely use the tools.

Should candidates use Facebook to raise money for their campaign?