Valleywag has released updated versions of Facebook’s “non-existent” rate cards. It appears that Facebook has doubled their group advertising rate from $150,000 for three months to a whopping $300,000 for the same period. While these are only rate cards that are highly negotiable, it shows that Facebook is thinking aggressively. I wonder if these rate cards have any meaning at all. Facebook could start “leaking” rate cards to Valleywag on a regular basis so that the public can sit and speculate about their future earnings. At this point it is somewhat ridiculous how much speculation is surrounding Facebook’s revenue. It is going to take until at least late next year before Facebook can validate the sort of exit numbers that Peter Thiel has been touting ($10 billion). Wait … that last sentence was speculation. Oh well! One thing is for sure, Facebook’s revenue model is definitely advertising. That puts them on a collision course with Google, the current leader in online advertising. It will be interesting to see how this pans out over the next 12 to 24 months. For now, I have heard enough speculation about Facebook’s revenue to last at least a few months. I think it’s time to start focusing on Facebook’s product offerings.