Facebook allows advertisers to target broad categories, precise interests simultaneously
Advertisers can now target Facebook users by broad category and precise interests at the same time using the Power Editor tool, according to a company spokesperson. We’ve also learned this is available to Ads API partners.
In the traditional self-serve ad dashboard, advertisers have to choose whether to target broad categories or switch to precise interest targeting. With the Ads API or Power Editor, an advertiser can now, for example, select the broad category “expecting parents” and then narrow down that category by targeting precise interests like The Food Network.
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