Facebook posted early results from new integrations with news outlets launched during f8, showing a significant increase in traffic to news stories posted via social news applications.
Facebook yesterday highlighted set of partner news organizations including Yahoo! News, The Washington Post, The Guardian, The Independent, The Daily and The Huffington Post. Each outlet is exploring different social news application possibilities; some are integrating apps on their own sites, while others are integrating directly into Facebook or using Facebook Connect. Applications use Open Graph to share what people are reading on the various networks on the Timeline – stories which, as The Wall Street Journal notes, often date back to the 1990s.
Our AppData traffic tracking service shows most of the applications have at least doubled readership in the last month. The Independent has increased its DAU by 130,000 in the last seven days. Its MAU has increased by 1.1 million this month, now reaching 1.5 million. The Guardian grew its MAU from 1.4 million to 3.4 million this month. According to Facebook, Yahoo! News has seen a 600% increase in traffic. The Daily is the only partner not specifically mentioned in Facebook’s blog post, likely due to its decrease in MAU from 6,000 to 4,000.
The Washington Posts Social Reader app now has over 3.5 million monthly active users, 83% of which are younger than 35 years old according to Facebook. By automatically posting who is reading what to the Timeline — a sign to users that friends are indeed actively reading the news — Facebook encourages friend-endorsed consumption without any extra clicks or user interface.
We generally expect to see more news organizations building similar social news apps in the coming months to take advantage of the opportunities to integrate with the Timeline and Ticker.