That quote comes from Sam Firer of PR agency the Hall Company. Firer, who represents a number of restaurants, says it’s getting harder and harder to discern which food bloggers and reporters are requesting free dinners for their actual work, and which are abusing the privilege.
It’s certainly becoming harder and harder to draw the line, agrees well known restaurant publicist Jennifer Baum, who told The New York Times that the number of requests she’s received for free grub has soared.
He received all the food for free, but didn’t disclose that fact to readers. He has since made a clarification to the story in which he stated, “it was dumb of me not to be more explicit about the fact that I did not pay for any of their delicious contributions, and I was wrong not to make this clear to my editor beforehand.”