Elle magazine has partnered with Yahoo to deliver news, photos and gossip from New York’s Fashion Week 2007 to users via mobile phone, according to a report today by MediaPost.
“Starting today, fashionistas can access exclusive ELLE Fashion Week coverage by entering ‘fashion’ in the Yahoo oneSearch mobile application. They can also text ‘fashion’ to 92466 (YAHOO), or visit ELLE mobile directly at http://fw.elle.com.”
According to the article, daily coverage from Elle includes reports directly from the runway, and postings from fashion blogs, as well as candids of fashionable people on the street. The mobile service will also follow upcoming Fashion Weeks in Milan and Paris.