Following a beta period, Edge Music Network announced the official launch of its updated music video application on iOS. The app allow users to watch live and on-demand music video content, and it is backed by industry veterans such as John Paul DeJoria, VH1 Classic founder Eric Sherman, Aerosmith lead singer Steven Tyler, The Who lead singer Roger Daltrey and Queen drummer Roger Taylor, as well as music giants Universal Music Group, Capitol Records, Def Jam Recordings and Geffen Records.
The Edge Music Network (EMN) app allows users to browse and discover videos from established artists, as well as indie musicians. Users can watch music videos, concert streams and other event videos, and they will receive points as they watch, like and share content with others. These points can be redeemed for merchandise and memorabilia, as well as tickets to exclusive events.
In addition, users can create and share custom playlists with others, and they will have access to world-premiere content launches, backstage interviews and channels with music videos curated by EMN. They also have the ability to purchase videos “from their preferred music service.”
In a statement, Edge Music Network founder and CEO Elizabeth Vargas commented:
We are thrilled to offer a platform that provides the exposure and support our thriving community of creative talent deserves. For well over a decade, music has been an easy commodity to download, copy and pass along to friends for free—and artists, as well as record labels, have paid a high price. Yet despite attempts—or rather promises—to level the playing field for all stakeholders, no sharing platform has changed that backward momentum, until now.
EMN is available to download for free on the iTunes App Store, and it is coming soon to Google Play.