Edelman’s Steve Rubel on “Faint Signals”

Check out the above presentation by Steve Rubel, SVP of Edelman, Micropersuasion blogger, and director of Edelman Digital’s Insights. It’s a very similar presentation to what he just gave at the mediabistro.com Circus event this afternoon.

Rubel lead off explaining “I have the best job in the world. My job is to study the Internet, and try every social network out there”.

He told the crowd to keep an eye on emerging trends–or “faint signals”–and place marketing bets on them. Two mentioned included the “living room 2.0” (social networking integrated in to your home), and “digital nomads,” content creators and bloggers who are guided and inspired by the Book of Ferris.