Edelman has launched a new practice, the Data Security & Privacy Group, in light of all the news of cyberattacks and hacking. The group is led by Pete Pedersen, the firm’s technology chair, and Ben Boyd, chair of the corporate communications practice. The practice will be based in Edelman offices in Chicago, London, Beijing, New York, Silicon Valley, Seattle, Brussels, Washington D.C., and Silicon Valley.
The new group’s services will include crisis planning and management, competitive benchmarking and research into consumer behaviors and attitudes, employee outreach, thought leadership, corporate positioning, and privacy issues analysis.
“Across industry sectors including technology, healthcare, financial services and retail, any company that collects data about people needs to realize that a breach or a cyber-incident is inevitable. We believe managing the reputational risk is just as important as mitigating legal and financial risk,” said Boyd in a statement.
Trust is also an issue the group will be tackling. According to a stat quoted from the 2011 USA Today/Gallup Poll in materials about the new group, 65 percent of consumers are concerned about privacy on Facebook and 57 percent are concerned about privacy when using Google.