(A typical hole at Monster Mini-Golf)
The PR play of the week clearly goes to Monster Mini-Golf, the glow-in-the-dark putt-putt chain. They need money and publicity to defend themselves in an ongoing trademark infringement suit filed by Monster Cables.
They killed several birds with one stone when choosing a “community” to speak to fans, potential customers and the blogosphere–they chose eBay.
If you contribute a dollar to their fight against Monster Cable through their SEO-friendly auction page, you get two bucks off your next round of Monster golf.
Meanwhile, Monster Cables gets yet another ding for bad behavior in blogs well read by those chatty techies who happen to buy a lot of products requiring cabling. This past summer, Monster was eliminated in the second round of Consumerist’s Worst Company in America 64-team bracket after trouncing Gamestop.