Dragonplay lands $14M in funding from top grossing Android app, looks to M&A for casino genre growth

Live Holdem Poker Pro developer Dragonplay announced a $14 million first round of funding today led by Accel Partners. The money will go toward acquiring smaller developers to work on more card, board game and slot titles for Android, iOS and Facebook.

Dragonplay’s Live Holdem Poker Pro is currently the top grossing title on Android, but its Farm Slots title has also seen significant traction on the platform. The idea, it seems, is to touch on as many sub-categories of the casino genre as possible — like other companies entering the casino space on social and mobile platforms. Additionally, Dragonplay started early on cross-platform play with Facebook. Live Holdem Poker currently boasts over 12 million installs between Android and Facebook alone and only just recently arrived on iOS. The game currently see 2 to 2.5 percent conversion rates on Android; counting incentivized installs from Tapjoy, that goes up to 4 percent — which is slightly better than average for most games apps.

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