DQ Uses Idle Screen to Promote Sweet Deals
To promote its new Sweet Deals value menu, Dairy Queen is making its way onto consumer cell phones. The soft-serve ice cream chain and digital agency space150 recently ran a pilot campaign to market the new menu using Mobile Posse’s idle screen advertising platform.
Ads delivered using the Mobile Posse platform are unobtrusive since they’re delivered during the phone’s downtime. Also, all content is opt-in, so consumers needn’t worry about getting spammed.
The DQ pilot campaign ran in March and saw click-through rates of around 22%.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in