By now, you’ve probably seen the promotional image for Downton Abbey that’s had fans, history purists, and the internet in general in a multi-day frenzy, but in case you haven’t, here it is — out-of-place plastic water bottle and all:
In response to the media madness, the cast of the hit show has released another image, and this one is chock-full of water bottles. Only this time, their presence is intentional, and intended to refocus the public’s attention on a worthy issue.
A spokesperson for British TV network ITV explained, “After seeing the reaction the picture caused earlier this week, the cast and crew came up with the idea of turning some of this attention towards an issue around water that really matters. They hope that by posing for this picture they will be able to raise awareness and amplify the work of international charity – WaterAid.”
WaterAid is a charitable organization that has spent decades bringing water, sanitation and hygiene education to where it’s needed most.
Barbara Frost, Chief Executive of WaterAid, said:
“It brought a really big smile to my face when the cast of Downton Abbey said that they wanted to support WaterAid’s work. How fantastic that the attention created over one water bottle ends up benefiting some of the world’s poorest communities through access to safe, clean water today.”
And if this whole move weren’t classy enough, the British government has even decided to get on board and support the effort.
“Every pound and penny WaterAid receives will be matched by the UK Government,” said Frost, “which means we can reach twice as many people with desperately needed clean water and sanitation.”
A smart, sophisticated publicity move worthy of the Grantham Family themselves — good show, ladies and gentlemen.