Donald Trump Says Nothing, Hogs Spotlight

Donald Trump isn’t much for nuance or insight, but he manages to stay in the news somehow—in many cases without the aid of a publicist. We can’t even remember the last time he hawked a real product beyond his own golden-hued face.

Trump showcased his crude PR savvy yet again yesterday by announcing, via his Twitter feed, that he is planning a “big surprise” for the upcoming Republican National Convention. And of course this tweet was catnip

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