The Sierra Club purchased a geofilter that people attending tonight's presidential debate at the University of Nevada, Las Vegas will see. The ad takes aim at Donald Trump's climate change stance. (Trump doesn't believe human-made pollution is causing global warming.)
The geofilter reads, "Climate change is not a hoax but Trump is."
Revolution Messaging, the marketing agency working with the Sierra Club, sent Adweek a mock-up.
Climate change has hardly come up during the first two debates. The environmental organization hopes its Snapchat effort will have an impact on the debate tonight.
Perhaps the ad will provoke moderator Chris Wallace of Fox News to ask the candidates about climate change. Though the 69-year-old doesn't exactly fall into Snapchat's key demographic of Gen Zers and millennials.