Does Microsoft Have Digital Ad Biz's Holy Grail?
NEW YORK Microsoft is heading into Advertising Week looking to capture the ad industry’s attention by laying out a sweeping vision for the online advertising market and the integral part it plans to play in its the future. The company was already facing a somewhat skeptical crowd when rival Google turned the pressure up a notch last week by announcing details of its online ad exchange.
The software giant’s ambitions are grandiose, to say the least.
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